beautomstory

Let me take care of your packageWhen we come to worry about the packaging, it is that a beautiful road has already been made, of course. But the fact remains that it is an important part of the e-commerce business model and we cannot afford not to anticipate. The choice of packaging is crucial and complicated.Technical, ecological, aesthetic and financial considerations must be taken into account. In more detail this gives: A format that is easy to send but which sufficiently protects briefs and boxers. A minimum of material, and if possible eco-friendly materials (recyclable, compostable or from recycling) Packaging...

I wanted a brand identity that was soft and virile at the same time, masculine and sensitive, cozy. The identity, image and logo had to convey a feeling of reassuring comfort.

A little break in the saga “how did I create my brand of briefs and boxers? to tell you a bit more about me. Who am I and what led me to create underwear for guys?My name is Arnaud, I'm 37 years old, I'm a cabin manager in a French long-haul airline 🛬 💺, and I'm currently on sabbatical to develop my project that I'm piloting from Lisbon.I chose Lisbon as a base to work as a "digital nomad" during the launch of my project for several reasons: firstly, I have Portuguese origins and I had dreamed since adolescence of...

Part 3: Making BriefsI had my brand, I had the first tools to give height to my project and my candor under my arm.To be an underwear brand, you need... underwear 🩲.I thought I was tackling the easiest, fastest and most fun part of the project. It was actually the most complex and what took me the most time (it was still captivating and fun).From the beginning, I had a precise idea of ​​the briefs and boxers that I wanted to offer to my future customers. I visualized the cut, the colors, the fabric.It was with this vision that I pushed...