beautomstory
beautomstory#6 How did I create my brand of briefs and boxers?
I wanted a brand identity that was soft and virile at the same time, masculine and sensitive, cozy. The identity, image and logo had to convey a feeling of reassuring comfort.
beautomstory#5 Who's behind Le Beau Tom?
A little break in the saga “how did I create my brand of briefs and boxers? to tell you a bit more about me. Who am I and what led me to create underwear for guys?My name is Arnaud, I'm 37 years old, I'm a cabin manager in a French long-haul airline 🛬 💺, and I'm currently on sabbatical to develop my project that I'm piloting from Lisbon.I chose Lisbon as a base to work as a "digital nomad" during the launch of my project for several reasons: firstly, I have Portuguese origins and I had dreamed since adolescence of...
beautomstory#4 How did I create my brand of boxers and briefs?
Part 3: Making BriefsI had my brand, I had the first tools to give height to my project and my candor under my arm.To be an underwear brand, you need... underwear 🩲.I thought I was tackling the easiest, fastest and most fun part of the project. It was actually the most complex and what took me the most time (it was still captivating and fun).From the beginning, I had a precise idea of the briefs and boxers that I wanted to offer to my future customers. I visualized the cut, the colors, the fabric.It was with this vision that I pushed...
beautomstory#3 How did I create my brand of boxers and briefs?
Clearly if I decided to make underwear and not t-shirts or others, it's because I like underwear (briefs above all ). For me it's an integral part of my clothing, and when I change at the pool (I swim almost every day), at the gym, in front of my boyfriend... I want to feel beautiful, sexy and desirable in my underwear .