beautomstory
beautomstory#2 How did I create my brand of boxers and briefs?
The first real step, in December 2020, was to register my brand Le Beau Tom with the INPI in order to protect it 🥂🤙🏼. The process is simpler and the cost lower than you might think. To register my brand in 3 product areas, I paid 240 euros.
beautomstory#1 The birth of the Le Beau Tom brand
Briefs, boxers and love.Le Beau Tom is obviously a pun referring to a part of the body that every human being has, but it's more than that: Tom is us, you, me, him... and Tom is Handsome, he is handsome when he feels good in his underpants.Stay on top, we've got your back.