beautomstory

Arnaud NEYT
Image du photographe en action avec le modèle posant à la fenêtre

Blog post beautomstory#9 The brand's first photoshoot

My first joy of the day was to discover the enchanted faces of the model hottie friends… with a lot of spontaneity they validated the briefs and the boxers, the material, the touch, the colors… And this first impression was confirmed right after with the fitting.

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Arnaud NEYT
La Nord du Portugal, coeur de l'industrie textile

Blog article beautomstory#8 The manufacture in Portugal of your Le Beau Tom briefs and boxers

Choosing to produce in Portugal helps me respect these values. But the road to receiving 300 kilos of briefs and boxers was not a smooth ride.

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Arnaud NEYT
Le packaging de Le Beau Tom

Blog article Beautomstory#7 The packaging

Let me take care of your packageWhen we come to worry about the packaging, it is that a beautiful road has already been made, of course. But the fact remains that it is an important part of the e-commerce business model and we cannot afford not to anticipate. The choice of packaging is crucial and complicated.Technical, ecological, aesthetic and financial considerations must be taken into account. In more detail this gives: A format that is easy to send but which sufficiently protects briefs and boxers. A minimum of material, and if possible eco-friendly materials (recyclable, compostable or from recycling) Packaging...

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Arnaud NEYT
Les différentes propositions d'identité de marque

beautomstory#6 How did I create my brand of briefs and boxers?

I wanted a brand identity that was soft and virile at the same time, masculine and sensitive, cozy. The identity, image and logo had to convey a feeling of reassuring comfort.

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